Wednesday, September 19, 2007

Is it a confirmation or rebuttal to government regulation on datacenters?



The DOE Joins The Green Grid - Data Center Knowledge

In my last post (which I realized I didn't actually post the day I wrote it), I attempted to bring up a thought-provoking question about the inevitability of government regulation.

Today I read that the Department of Energy (see link above) has joined an industry-created organization called The Green Grid. By definition, "The Green Grid is a consortium of information technology companies and professionals
seeking to lower the overall consumption of power in data centers
around the globe."

Some observation points:

- I like that a government agency is following the lead of a 'market-created' organization. Is that a reflection of a Republican being in office?

- There is something fundamentally different between the energy-consuming companies in the datacenter industry when compared to other large energy-consuming industries. Many of the regulation tactics mentioned in the articles I have read are all reminiscent of government's attempt at regulating other environmentally harmful industries (see: carbon credits, tax implications, standard metrics, etc.)

- The market found profit in self-regulation. Why have the leaders in the datacenter industry decided to self-regulate? You know it must be because they found gain in it. Therefore, its nice to see that the industry leaders took that marketing lesson on the political environment back in their college days seriously.


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